The clients were seed fund investors into FarFetch.com, the e-commerce designer fashion platform, who were looking to create an online British Retail brand.
Comenius Associates were tasked with designing the brand bible and create a retail brand from an initial brief.
We developed the brand Dilly Dilly and sourced all the British products for the virtual and retail shop. The look of the store and the on-line presence was part of the client's brief too.
The shop became an anchor of the town and created an uplift in the appearance of the shops surrounding it. Representatives of several UK retailers visited to take notes and the shop was frequented by many celebrities.